The Story Behind the Studio
How a background in cinema visual effects and teaching created a new kind of marketing agency.
The "Technical Director" Mindset
In the world of high-end visual effects (VFX), there is no such thing as “good enough.” You are either frame-perfect, or you are cut.
Before founding Synergetic Media, our owner, Virginia “Ginger” Bowman, spent years as a Technical Director at Sony Pictures Imageworks. She didn’t just work on movies; she solved the impossible technical problems required to put them on screen. Leading a team to bring fully articulated feathers to the big screen for the first time in Stuart Little 2, leading the look development team for creatures on Matrix Reloaded, providing instruction to other technical directors on Oscar-winning Spiderman movies. There she learned the importance of excellence in tight deadlines, high stakes-visuals, and how together we can do what we cannot achieve alone. She learned how to use technical tools to craft stunning images – images that HAD to tell a story. Compellingly. Immediately.
That is the DNA of Synergetic Media. That ethos, is the heart of Synergetic Media.
We don’t look at marketing as just “making things pretty.” We approach your business with the discipline of a seasoned Technical Director: Pretty has to serve a purpose, or it’s just empty fluff.. Delivery has to be on time and with the quality desired, or it isn’t a success.
Marketing is where Hollywood storytelling meets genuine service to others. We succeed only when you succeed—and I get to use every skill I've honed over decades to make that happen.
The "Service" Mindset
After leaving Sony, Ginger transitioned to the classroom as a Professor at SCAD (Savannah College of Art and Design).
While mentoring the next generation of digital artists, she noticed a troubling disconnect in the business world outside the university walls. Companies were struggling to keep up with rapid technological shifts. They were often forced to choose between “creative agencies” that made pretty things that didn’t work, or “tech shops” that built functional things that had no soul. There was a missing link.
Businesses didn’t just need vendors; they needed translators. They needed someone who could connect them with their audience in an authentic way, then use the tools to track and analyze the data. They needed strategy, and heart, and technical expertise, all rolled into one.
Synergetic Media was founded to close that gap. We brought the rigor of the studio and the clarity of the classroom to the local market.
Meet the Team
Virginia (Ginger) Bowman
Founder, Chief Creative Officer
Zoe Boitel
Designer
Angel White Francoletti
Production Wrangler, Copywriter
John Wissler
Lead Animator
Jack Campbell
Media Production Manager
Tom Knetchel
Chief Strategist
Bill Beers
Software Engineer / Senior Developer
Diksha Patel
Senior Designer
Why "Synergetic?"
SYNERGETIC
[sin-er-get-ik] adj.
- working together; cooperative
- working together in a creative, innovative, and productive manner.
The word synergy is a literal description of both our philosophy and our workflow. True power comes from combining forces that usually work in silos.
THE SYNERGY OF ART + DATA
We are artists who love spreadsheets. We use Cinema-Quality Motion Graphics to capture attention, but we use Customer Personas and Market Data to ensure we are capturing the right attention.
THE SYNERGY OF HUMAN + AI
We don’t fear the future; we build it. As early adopters of Generative Engine Optimization (GEO) and Human-Directed AI, we are bringing “big studio” capabilities—like lifelike AI avatars and automated video generation—to businesses that never thought they could afford them.
THE SYNERGY OF DIGITAL + PHYSICAL
Most agencies stop at the screen. We believe your brand needs to live in the real world, too. By maintaining our own In-House Production Facility, we bridge the gap between the click and the customer. From the digital ad they see on their phone to the high-quality brochure they hold in their hand, we control the quality every step of the way.
THE ULTIMATE SYNERGY: US + YOU
There is one final piece of the equation: You. We were not built to be a “black box” agency where you send a request and wait three weeks for a reveal. We operate as an extension of your staff. By combining our technical firepower with your industry knowledge, we can achieve things neither of us could do alone. Like the saying goes – you can focus on running the business and we can focus on the marketing, in a collaborative fashion. Aligned with you business goals, and quite literally measuring our success by your success.
When you work with us, you aren’t outsourcing your marketing; you are insourcing a Technical Director.
Giving Back
Synergetic Media believes in the importance of giving back, and is proud to support local charities and schools. As a local Alpharetta business, we donate to non-profits all throughout the Greater Atlanta Region by offering a substantial discount on our services.
Charites and schools we have been proud to support include TurningPoint Breast Cancer Rehabilitation, Women In Technology, Lionheart School, Fulton County Science Academy, and Crabapple First Baptist Church, just to name a few. Additionally, we directly donate to entities such as Fulton County Police Department’s Christmas for Kids, The DDD Foundation, and United Way. By giving back and supporting local, we help create and be a part of a thriving community.
